Experiential Engagement to Reinforce a Scientific Brand
Medpace is a global full-service clinical research organization. With their scientifically-driven approach, Medpace had a goal to communicate the power of X: experts, experience and execution.
Downing Displays provided a sleek exhibit design and experiential touchscreen engagement activity to attract and educate attendees. Booth visitors participated in a memory game, and following their interaction, eLiterature was instantly emailed from the show floor. LED lighting, a custom one-piece counter, dimensional graphics and a LCD video screen added visual interest.