Putting Product Demonstrations In the Spotlight
In addition to a new product introduction, the Eastman Kodak Company was celebrating the 10th anniversary of its breakthrough KODAK FLEXCEL NX System at the biennial Labelexpo 2018.
For their largest exhibit, Downing Displays designed a custom rental exhibit design to showcase three different machines — two of which were running live demonstrations of the plating process.
Bold, on-brand overhead signage and large format graphics reinforced the milestone anniversary and drew attendees’ attention on the busy Labelexpo floor. Colorful carpet inlays put product areas in the spotlight and custom work tables created a dynamic space to display fresh-off-the-press samples.