Integrating Multiple Products Brands in a Custom Island Exhibit
Procter & Gamble is known around the world for recognizable consumer goods. At the American Association of Nurse Practitioners (AANP) show, P&G wanted to drive recommendations to several personal healthcare brands, including Prilosec, Metamucil, Align and Vicks.
Downing Displays worked with P&G to create a custom island exhibit that integrated multiple product brands and appealed to doctors, nurses, nurse practitioners and physician assistants. A double-hung, overhead banner communicated the parent P&G brand with the individual product brands underneath. Individual products were highlighted through highly-branded work stations accented with attention-getting LED lights and large backlit product graphics.