Powering Up National Automobile Dealers Association with Custom Rentals
J.D. Power is well-known for its surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to marketing and advertising firms and long-time client who changes up their exhibit look each year.
With a new software program introduction at NADA, they wanted to update their custom rental exhibit with a casual approach to enable one-on-one conversations and personal demonstrations. Downing Displays created a coffee-shop inspired exhibit, complete with a counter-style approach with numerous workworkstationsfacilitate demonstrations, a barista serving up coffee, and an overall warm atmosphere with wood tones and painted brick to resemble an urban loft style theme.