A Custom Rental Exhibit with In-Booth Demos to Differentiate from the Competition
Now part of Philips Oncology Solutions, Invivo provides coils for MRI equipment. Since their solution reduces radiation exposure by only encompassing specific areas — like knee, ankle, elbow, hand or wrist — they wanted to showcase that capability through in-booth product demonstrations.
Downing Displays designed an exhibit to accommodate multiple large-scale equipment demonstrations, with each equipment area having work stations with diagnostic equipment and specialized radiology equipment. Through this sophisticated exhibit design and support graphics, booth staff were able to provide demonstrations on how to apply the equipment and acquire the specific radiology information to bring Invivo’s differentiators to life.