Overview
New Custom Rental Exhibit Increases Visitor Traffic by 20%
Imprivata enables secure access and collaboration for millions of healthcare users worldwide. With several years of rapid growth, they launched a new 40′ x 40′ booth at the Healthcare Information and Management Systems Society (HIMSS) Conference.
To achieve their goal of increasing their brand presence on the show floor, Downing Displays created a new exhibit with a dramatic overhead sign visible throughout the show floor. To show how Imprivata solutions work in a hospital setting, Downing Displays created a live presentation area that represented a patient room, a nurse’s station, and the doctor’s lounge. Presentation reach was amplified to larger audiences through additional large format display monitors.
As a result of the new exhibit design and experiential marketing strategy, Imprivata experienced a 20% increase in visitor traffic.
